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The Evolution of Fashionable Products in online Retailing with the focus on Amazon and Flipkart
May21Journal of Advanced Research in Operational and Marketing Management

The Evolution of Fashionable Products in online Retailing with the focus on Amazon and Flipkart

This paper examines the dynamic development of fashion products in online shopping, with special focus on the giants Amazon and Flipkart Through a comprehensive secondary…

Survey on the Usage of E-Banking Facilities Among Generation Y and Generation Z in Ahmedabad
May15Journal of Advanced Research in Operational and Marketing Management

Survey on the Usage of E-Banking Facilities Among Generation Y and Generation Z in Ahmedabad

This study aims to investigate the usage patterns and preferences regarding electronic banking (e-banking) facilities among individuals belonging to Generation Y and Generation Z in…

Survey on Comparative Study of Consumers Preference Towards Zomato and Swiggy Among Gen-Z in Ahmedabad
May13Journal of Advanced Research in Operational and Marketing Management

Survey on Comparative Study of Consumers Preference Towards Zomato and Swiggy Among Gen-Z in Ahmedabad

The shift towards online food ordering has transformed the food industry, offering convenience and ease to customers. Zomato and Swiggy, two prominent players in this…

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