Journal of Advanced Research in Operational and Marketing Management

About The Journal

Scope of the Journal

The "Journal of Advanced Research in Operational and Marketing Management (JoAROMM)" aims to provide a comprehensive platform for scholars, researchers, and practitioners to disseminate cutting-edge advancements and insights in the fields of Operational Management and Marketing Management. The focus of the journal encompasses a broad spectrum of topics within these domains, fostering interdisciplinary dialogue and encouraging the exchange of ideas to address contemporary challenges and opportunities.

Focus of the Journal

The scope of the journal covers, but is not limited to, the following areas:

Operational Management:

• Supply Chain Management
• Logistics and Distribution
• Quality Management
• Process Optimization
• Project Management
• Operations Research
• Technology and Innovation in Operations

Marketing Management:

• Consumer Behavior
• Marketing Strategy
• Brand Management
• Digital Marketing
• Advertising and Promotion
• Market Research
• International Marketing
• Services Marketing

Integrated Approaches:

• Operations and Marketing Integration
• Cross-functional Collaboration
• Sustainable Operations and Marketing Practices
• Innovation at the Intersection of Operations and Marketing

Emerging Trends:

• Artificial Intelligence and Machine Learning in Operations and Marketing
• E-commerce and its Impact on Operations and Marketing
• Data Analytics in Operational and Marketing Decision Making
• Social Responsibility and Ethics in Operations and Marketing

Case Studies and Practical Applications:

• Real-world applications of operational and marketing management theories
• Success stories and lessons learned from industry practices

The journal invites original research articles, reviews, case studies, and theoretical papers that contribute to the advancement of knowledge in Operational Management and Marketing Management. It seeks to foster a dynamic intellectual space where the academic and practitioner communities can engage in meaningful discussions, share insights, and collaborate on innovative solutions for the challenges facing these fields. The overarching goal is to promote excellence in research and practice, ultimately benefiting both academia and industry.

Advertising

Editor-in-chief has the final say in decisions regarding advertisements or sponsored content, including supplements, the journal will or will not carry, and their decision is final in use of the journal brand and in overall policy regarding commercial use of journal content. Advertisements of brands/products/organizations relevant to the focus and scope of the particular journal only will be considered.

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.